https://www.melmaceachron.com/about daily 0.75 2024-07-29 https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1604611682736-DAEQPR7QJEQ1HAJ3DX2B/MelMogensen_AboutMe_resized.jpg About - Hi, I’m Mel - A Seattle-based designer currently in the radiology space with a background in graphic design and marketing. Ever since picking up a crayon, I’ve been intrigued by how specific arrangements of shapes and colors could influence the ways in which we communicate with others. This exploration took on different forms throughout my career, from large-format print graphics and packaging design to marketing and website design. My passion for making others' lives easier through user-informed design has most recently led me to the field of UX/UI. When away from the computer, I seek happiness in new experiences that challenge my perceptions and allow me to connect deeper with those around me. On the weekends you can find me backpacking the Cascades, painting with acrylics, or practicing DJing (hear some of my mixes here!). Thanks for stopping by :) https://www.melmaceachron.com/resume daily 0.75 2024-07-29 https://www.melmaceachron.com/alltrails daily 0.75 2021-03-03 https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1614371667943-IIXW5V2L6B7T9NPJD7Y6/Mobile+icon.png AllTrails https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1614371787308-E8Y92U9OD6O1SU3P7IGS/Role+icon_small.png AllTrails https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1614371574972-YW16PEEFR6PBIZ741CTA/Tools+Icon.png AllTrails https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1614373673498-BRV273X2VTD6BHCTHW2Q/AllTrails_HeuristicEvaluation+2.png AllTrails Heuristic evaluation of AllTrails’ current mobile application https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1614374235082-YQXSGPBEJYRG1KLD2HFQ/AllTrails_Sheena+Journey+Map.png AllTrails Journey map for our persona, Sheena, the seasoned hiker https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1614374750462-75HA12VK5D4YPV4Y1CC8/AllTrails_Feature+Prioritization.png AllTrails Feature prioritization matrix https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1614376578531-EPV3C5RZAXNAGXFI789H/AllTrails_Wireflow.png AllTrails Wireflow for incorporating new features https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1614378479362-RS20RACJS4KHRTLYASP6/MidFi_Alltrails_Gallery.png AllTrails Segmented photo gallery https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1614378539243-MYCHCECQ1NWYAEG6RIPV/MidFi_Alltrails_Trail+Conditions.png AllTrails Check trail conditions https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1614378438089-NTREA2SPG2OWZY3JHHXT/MidFi_Alltrails_Comparison.png AllTrails Trail comparison screen https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1614382568040-WSQLVFOX0P77DF3RB04U/Alltrails_Feature1.png AllTrails https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1614382692207-SF5GLQUPX4LYO195IFM7/Alltrails_Feature2.png AllTrails https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1614382946264-355LGRA86H4NH84JBO30/Alltrails_Feature3.png AllTrails https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1614385167435-6E3KE3OZ1OYU1RQCCB5K/AllTrails_Colors.png AllTrails https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1614389419521-VW48RDODNYJ2XHDX7MHQ/UI_Map_Before.png AllTrails Current App - Map Screen https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1614385527121-F9I6XAJF8BESMRDMQQ5G/Alltrails_Buttons.png AllTrails https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1614385242082-GAJ69RTEL1PF3R62DAEC/AllTrails_Typography.png AllTrails https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1614390209880-HXP4N5VCWAI8ZG4YGIE8/UI_Map_After.png AllTrails Redesign - Map Screen https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1614385426087-12I83PNS95QFHLTSX343/Alltrails_Icons.png AllTrails https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1614389029137-QGEGE8CEKRUAH3R0PO4G/UI_Trail_After.png AllTrails Redesign - Trail Screen https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1614389002383-3IP5N82L7QURB83NDIG6/UI_Trail_Before.png AllTrails Current App - Trail Screen https://www.melmaceachron.com/productdesign daily 1.0 2024-08-02 https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1614299528589-9XRDJ0UN46O8POPC481Q/Landing%25252BPage%25252BBackground-01-01-01-01-01.jpg Product Design https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1626473395154-LLMY1OXXG6W2SEQKD4A1/CUESA+homepage+montage.png Product Design - CUESA Incentivizing food sustainability and eco-friendly habits at the farmers market through gamification. https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1614366689280-9JQKWOTXL7XGLLPIIKLN/AllTrails_Homepage+Image.png Product Design - AllTrails Optimizing features to help hikers confidently plan outdoor adventures in a shorter amount of time. https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1614365501492-Z6LO8FH4IIDZW35Y9E07/Copilot+Preview.png Product Design - Copilot Improving the efficiency of sales calls through streamlined note documentation and CMS navigation. https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1625190352384-4YBAZ7WG1B2O6IDIOUU1/AdobeLearn_LandingPageImage.png Product Design - Adobe Teaching Adobe Illustrator through in-app interactive tutorials. https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1627430756696-XIUNV488SJQZVOUJQ84K/Google+Photos+Album+Collage_landing+page.png Product Design - Google Photos Offering a way to display album contents through personalized collages. https://www.melmaceachron.com/explorations daily 0.75 2021-07-16 https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/6e5939e7-6e7b-4165-be08-14f71d375074/MelMogensen_AcaiBowl+2.gif Explorations Acai Bowl App Concept Tools: Adobe XD, Adobe Photoshop https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1be502ba-5c66-452c-973c-afed10dd8376/MelMogensen_FinanceDesktop.gif Explorations Cryptocurrency Desktop Landing Page Tools: Adobe XD, Adobe Illustrator https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/95170882-263f-4424-93b9-d03d98e40bbd/MelMogensen_FinanceApp.gif Explorations Cryptocurrency App Concept Tools: Adobe XD, Adobe Illustrator https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/0c98605f-bd5f-4ee3-8a26-285ee5ec7d10/MelMogensen_FinanceAppTransaction+2.gif Explorations Cryptocurrency App Concept - Transaction Flow Tools: Adobe XD, Adobe Illustrator https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/2a3aa03e-eb94-4069-aec9-46ae19694ccc/MelMogensen_NavAnimation.gif Explorations Navigation Animation Concept Tools: Adobe XD https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/90410e8c-6e83-4c0c-829c-06e423100b88/MelMogensen_YogaMap+2.gif Explorations Yoga Studio Map Experience Tools: Adobe XD https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/e8266afe-faf3-4cb4-ab36-cd97733c4881/Fitness+App+UI+Concept.png Explorations Fitness App UI Concept Tools: Figma https://www.melmaceachron.com/adobe-learn daily 0.75 2021-07-27 https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1625179624525-PUXVHK7JK8DSLUXM9HAL/Flexible+visibility+2.png Adobe Learn - Flexible visibility By showing all of the steps in the tutorial simultaneously, the user has the freedom to skip ahead or repeat previous steps with a single click. The progress tracker at the top indicates their location within the tutorial. https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1625179432372-LLFPQN9QEAQZYHWBWMUH/Highlighted+steps.png Adobe Learn - Highlighted steps For each step of the tutorial, the action item is highlighted within Illustrator’s toolbar. As the user clicks on the highlighted buttons and follows the steps, they become more familiar with the program. https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1625179008055-KKLNDOAXJWLFM5LBRRF7/Targeted+tutorials.png Adobe Learn - Targeted tutorials When the user selects a tool within Illustrator, the corresponding tutorials are automatically shown within the Learn panel. Each tutorial will walk the user through a list of actions to learn the tool. https://www.melmaceachron.com/google-photos daily 0.75 2021-07-28 https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1627425345485-SWGMG70EVYD5ZYLUZ199/Personalized+edits.png Google Album Collage - Personalized edits Once a collage is selected, details such as the margin, filter, and colors can be adjusted to create a unique album cover. https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1627425277213-JDRFWEUVNWWBCKLQJBTD/Multiple+Selection.png Google Album Collage - Multiple selection When choosing an album cover, the user has the option of selecting multiple images for a collage. I referenced apps like Instagram and LiveCollage to build this interactive function. https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1627425310067-IKAZII8YCL1ZFIJ86PW1/Auto+composition.png Google Album Collage - Auto composition As the user selects more images, new collage arrangements are automatically shown in the top horizontal scroll bar. https://www.melmaceachron.com/uxuidesign daily 0.75 2021-07-01 https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1611869330020-6FMZOX5R2K42JDDK1UYG/Screen%2BShot%2B2020-11-08%2Bat%2B7.10.08%2BPM.jpg UX / UI https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847760973-X5KYS9GW8IKNKKBI4PH1/image-asset.jpeg UX / UI - Redesigning AllTrails Informing the planning process through optimized features. Our goal was to improve upon specific aspects of AllTrails that could help hikers feel more prepared for their outdoor adventure in a shorter amount of time. https://www.melmaceachron.com/uxuidesign/cuesa monthly 0.5 2021-02-25 https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1604888398869-OBQRFROI5OQZ5JKKMGT2/icons-13.png UX / UI - Incentivizing Food Sustainability at CUESA's Farmers Market https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1604888618401-7S02I2DOVIMQNB3MUURP/icons-11.png UX / UI - Incentivizing Food Sustainability at CUESA's Farmers Market https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1604888193973-MIX7PS61RION3NRUU8T1/icons-12.png UX / UI - Incentivizing Food Sustainability at CUESA's Farmers Market https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1604889981262-DDSDEBSGUG22GURBFMMG/Screen+Shot+2020-11-08+at+6.45.17+PM.png UX / UI - Incentivizing Food Sustainability at CUESA's Farmers Market https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1604886290868-BPBLGQR6K3HYC1VGJ0JG/Screen+Shot+2020-11-08+at+5.44.31+PM.png UX / UI - Incentivizing Food Sustainability at CUESA's Farmers Market - Key Takeaways from Task Analysis Users were not aware of CUESA’s efforts to reduce food waste since it was not visible on their homepage. Instead, it was located under two layers of navigation and users had to know where to look to find it. Misleading article titles made it difficult for users to find specific information about sustainability. https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1604645064294-XIAUJYMDBICB81UUFDME/IMG_4985.jpg UX / UI - Incentivizing Food Sustainability at CUESA's Farmers Market - A pivot point: Witnessing CUESA’s impact in person Beyond the computer screen and into downtown San Francisco, I visited their Saturday Ferry Plaza Farmers Market to see how visitors were currently interacting with our client’s business first-hand. Up until this point we had a different idea of the customer’s journey, so these observations really helped us see the big picture. During my visit, I learned that: There have been fewer customers since COVID, which has affected how much farmers can sell every day and how much they can grow. CUESA offers a physical reward card for returning customers, but customers are hesitant about close contact when getting their card checked. Compost bins are present at each waste station. Customers were attentive to putting food waste in the proper bin. https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1604645481698-YNF581LHR9XRWBIGM8NM/IMG_4994.jpg UX / UI - Incentivizing Food Sustainability at CUESA's Farmers Market - These takeaways led us to believe that customers are receptive to learning about additional ways they can help support CUESA in their mission to reduce food waste. https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1604968136807-U3VZD88CCGL6UOFM8GL1/Screen+Shot+2020-11-09+at+4.26.39+PM.png UX / UI - Incentivizing Food Sustainability at CUESA's Farmers Market - Additionally, studies show that as much as 90% of Americans could be fed with food grown within 100 miles of their home. These facts brought the importance of supporting farmers markets to light and helped us understand what the true culprit of food waste might be. https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1604651207606-1MEY85XHV58I53MNPNY4/bb0c56977bb07964b74c19dda22e59f5.png UX / UI - Incentivizing Food Sustainability at CUESA's Farmers Market - We then conducted interviews to learn more about particular challenges and organized these findings in an affinity map to visualize patterns within the data. Our key user insights were: People are willing to take steps in reducing food waste, but they’re not sure how. They enjoy keeping a standard shopping routine at their local markets. They tend to make purchasing decisions based on what’s in season, price, and unique finds. https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1604956503862-LA2VZD8LIVJF1Q1ARNOB/Leah+Persona-10.png UX / UI - Incentivizing Food Sustainability at CUESA's Farmers Market https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1604652041617-8KIVLFQQJ13JAM6YTRQL/CUESA_JourneyMap-04-04.png UX / UI - Incentivizing Food Sustainability at CUESA's Farmers Market https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1604968448053-N9FWIUSDLT8WH82BCO4S/CUESA+Goals-15.png UX / UI - Incentivizing Food Sustainability at CUESA's Farmers Market https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1604878272465-X2EKUZP7XWGA4WA2WD7C/Screen+Shot+2020-11-08+at+3.31.01+PM.png UX / UI - Incentivizing Food Sustainability at CUESA's Farmers Market - Putting pen to paper, we brought concepts to life Our design phase began with a rapid ideation activity called “Design Studio”, in which we quickly sketched out and explored different options with members of different teams. When considering solutions, we drew inspiration from apps that incentivized sustainable shopping and weighed possible features, including collective shopping lists, seasonality charts, meal planners, and food storage assistants. When considering devices, these reasons led us to design for mobile: User needs to access information on the go Push notifications would be essential for maintaining habits Geo-location functions could be enabled https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1604968787858-3HE2PHNB5NXDAFX75KPG/CUESA+user+scenario-06.png UX / UI - Incentivizing Food Sustainability at CUESA's Farmers Market By providing visitors with an automated digital reward system, we can help eliminate the stresses that are associated with a manual reward system, such as visitors misplacing their physical card and requiring visitors to stop by the CUESA booth during COVID. Additionally, a digital solution allows for CUESA to share other relevant information in a place where they already have the visitor’s attention. https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1604938118179-RFFT10HCUFEVDIJGPCBS/CUESA+updates-17-min.png UX / UI - Incentivizing Food Sustainability at CUESA's Farmers Market https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1604938032880-MVR73573YCXJ8NXTY2VP/CUESA+updates-07-min.png UX / UI - Incentivizing Food Sustainability at CUESA's Farmers Market https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1604938072405-3C0D5W1A1439S7RURYST/CUESA+updates-08-min.png UX / UI - Incentivizing Food Sustainability at CUESA's Farmers Market https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1604869859646-Q99R2NVZSYR51JGNZGQE/CUESA_farmers+market+before+and+after-09-09.png UX / UI - Incentivizing Food Sustainability at CUESA's Farmers Market - Reformatting the Farmer detail page: Removed the toggle menu option from the top navigation Condensed information onto one screen Improved the market map fidelity Added a visual cue to indicate where the user was within the bottom navigation https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1604871049247-867JW3JK2ULLWJYKI1MT/CUESA_GamificationImprovements-10-10.png UX / UI - Incentivizing Food Sustainability at CUESA's Farmers Market - Improved gamification elements: Added a countdown timer that references a stopwatch to give a clear visual representation of time left to shop Adjusted basket icons so that they corresponded with the gold star signs that would be featured in the market https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1604874879267-0Y7Q9MGUPDYGPN5XMC4B/Screen+Shot+2020-11-08+at+2.34.24+PM.png UX / UI - Incentivizing Food Sustainability at CUESA's Farmers Market - Fonts & Typefaces were selected from CUESA’s website in order to maintain consistency between their website and the Seasonal Shopper mobile app. https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1604876789075-K0U8ZW3XEODU013OEUQ8/Screen+Shot+2020-11-08+at+3.06.11+PM.png UX / UI - Incentivizing Food Sustainability at CUESA's Farmers Market - Colors were derived from CUESA’s logo and primary areas of their website. We intentionally toned down certain colors within the illustrations to give a more natural feel and allow for important symbols to “pop”. https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1604877137975-DFL25E3FA01100JFX38O/Screen+Shot+2020-11-08+at+3.12.01+PM.png UX / UI - Incentivizing Food Sustainability at CUESA's Farmers Market - Skeuomorphism or the concept of representing items to resemble their real-world counterparts, was leveraged when designing the My Card screens of our app. Our app’s digital card was intended to function like CUESA’s current Seasonal Shopper card, while also providing more details about the program. https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1604876646152-P3YR78LBEEIFP71FHA3S/Screen+Shot+2020-11-08+at+3.03.51+PM.png UX / UI - Incentivizing Food Sustainability at CUESA's Farmers Market - Illustrations shown throughout our onboarding sequence and Home screen were inspired by marketing assets on their website. We chose to feature these more prevalently across our app in order to add to the gamified experience. https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1604878585147-04ATOFO4MNEIN99Y249W/CUESA_Market+Mock+ups-01-01-min.png UX / UI - Incentivizing Food Sustainability at CUESA's Farmers Market https://www.melmaceachron.com/uxuidesign/copilot monthly 0.5 2020-12-02 https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1604899542806-TZJ4HF7F66Z8VOOOB8OZ/icons-03.png UX / UI - Improving Efficiency of Sales Calls with Copilot https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1604899486417-JLB47TWX3EC59X019QZO/icons-01.png UX / UI - Improving Efficiency of Sales Calls with Copilot https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1604899517231-XBVDI19WHK8A9T13TIP8/icons-02.png UX / UI - Improving Efficiency of Sales Calls with Copilot https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1604894892988-82W3TUYEGOAWF61K8UVW/Copilot+Product+Image.png UX / UI - Improving Efficiency of Sales Calls with Copilot https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1604912259114-KU427TO00Y1MWXER12RP/Screen+Shot+2020-11-09+at+12.56.59+AM.png UX / UI - Improving Efficiency of Sales Calls with Copilot https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1604912468966-TGB1E98MUWP5VXC4ZPY3/Copilot_CC.png UX / UI - Improving Efficiency of Sales Calls with Copilot - Understanding Copilot’s role in the sales industry After observing what Copilot has to offer, we did a competitive and comparative analysis to see how their product fits within the sales industry. This allowed us to recognize areas of expertise vs. ways in which Copilot could be an equal player. https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1604915738028-ZB61HUF85UAB9JPEDX2G/target+user-04.png UX / UI - Improving Efficiency of Sales Calls with Copilot https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1604915756055-M6TCEK948HGSC9PW0F1T/target+user-05.png UX / UI - Improving Efficiency of Sales Calls with Copilot https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1604915766549-MPXKKVKPIMUMYQ190S8Y/target+user-06.png UX / UI - Improving Efficiency of Sales Calls with Copilot https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1604918298132-YONSJNZT4UUA43LU4XGR/Screen+Shot+2020-11-09+at+2.34.12+AM.png UX / UI - Improving Efficiency of Sales Calls with Copilot https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1604918251535-W7EG2FR2WO3AOTT5OAC6/Screen+Shot+2020-11-09+at+2.35.05+AM.png UX / UI - Improving Efficiency of Sales Calls with Copilot https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1604919786448-XXCY6MXJXL4D0MNJX5Y1/Copilot+Design+Studio-01.png UX / UI - Improving Efficiency of Sales Calls with Copilot - Exploring concepts & drawing inspiration To kick off our design phase, we started with a Design Studio which involved six other UX designers to get a fresh perspective on how these features could be realized. We then continued on with our own sketches and wireframes. https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1604921774839-O8GUU6TMKVZ4Q0BGFE5K/Screen+Shot+2020-11-09+at+3.35.46+AM.png UX / UI - Improving Efficiency of Sales Calls with Copilot https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1604924407417-K6LONAYSOTDJ387I5CVR/Frame+20.png UX / UI - Improving Efficiency of Sales Calls with Copilot - Usability testing round 1 - Functionality Before delving into aesthetic details in our prototype, we first tested our low-fidelity MVP (minimum viable product) with users to make sure that the updated navigation and onboarding flow worked as intended. Users were happy to see these changes realized, but there was room for improvement. Key Insights from Usability Testing Round 1: Keep onboarding flow short, simple, and positive - users didn’t want to mess with lengthy forms. On the CMS site, users preferred preview pop-ups over expanding cards and redirection to another page. New users were eager to learn the program, but didn’t want to sit through a tutorial video. https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1604933097194-UUHH0EWCZHS2FKE66KWV/Screen+Shot+2020-11-09+at+6.44.09+AM.png UX / UI - Improving Efficiency of Sales Calls with Copilot - Iterations round 1 - Streamlined onboarding During our first round of testing, many users expressed the need for a quick onboarding process in order to get new sales reps up to speed in a timely manner. 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Traditional Media Intangible 102” x 44”, acrylic and pencil on paper https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1612311706083-LD9GSOVWYQ6251S7SAQX/ParentalLove_Tattoo.jpg Graphic Design - Traditional Media Parental Love 10” x 5”, graphite on paper Commissioned tattoo https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1604970097037-S4U03VB17D2A6HYW5VZR/Parental+Guidance-01.png Graphic Design - Traditional Media https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1604970160550-QJM3HWWJHISDO3AM2BWJ/Brothers+bond-01+%281%29.png Graphic Design - Traditional Media Brothers’ Bond 10” x 14”, graphite on paper Commissioned tattoo https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1604970255264-7RDRR06CBSVZKPDR8W42/MTG_left-01.png Graphic Design - Traditional Media https://images.squarespace-cdn.com/content/v1/5f7ea773224d930297438e4d/1604970273196-34NN0ZWA7W6SIWIPC2D4/MTG_right-01+%281%29.png Graphic Design - 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Bambo Nature